We stand by the neediest communities through concrete actions such as donations of our surpluses which, as well as being of fundamental help to thousands of people, allow us to fight food waste. The solidarity competitions that we promote also allow our consumers and customers to actively support the associations and organizations to which we donate.

Our commitment

We support associations such as Banco Alimentare and Pane Quotidiano in the fight against waste and poverty, collaborating through donations of food, which is redistributed to people in need.

Tons of products donated in 2022

Who we donate to

MAREMOSSO, ETS Volunteer Organisation, part of the CAUTO Cooperative Network, was established in 2001 to take care of those who need it most by promoting best practices of the circular economy in everyday life, transforming a culture of wastefulness into holistic ecology and an economy based on the common good.

Our donations are constantly tracked and recorded within Regusto Società Benefit, the first Sharing For Charity portal based on blockchain technology. Through the Regusto platform, we can donate our surplus and measure its value in terms of kilograms of food offered, number of meals distributed, Co2 emissions avoided, and water and soil saved.

Today, these indicators translate into Impatto Positivo, the first National Network that talks about the IMPACT generated thanks to the companies that decide to join this project. Positive Impact works through Regusto Impact Tokens, tracked on the blockchain to certify the value created through the recovery of wasteful products.

In 2023, Rovagnati has strengthened its long-standing collaboration with Banco Alimentare, by joining the new We Save & Care community, a programme focused on the people, entities and companies united in the fight against food waste and in support for communities.
By becoming an ambassador for the project, Rovagnati has adhered to its seven-point manifesto aimed at raising and spreading awareness of the value of food and the importance of sharing. This is a mission we have been committed to for years now, by donating, networking and actively engaging our partners and consumers.

How we donate

Our donations are constantly tracked and recorded within Regusto Charitable Societies, the first Sharing for Charity portal based on blockchain technology. Through the Regusto platform, we can donate our surplus and measure its value in terms of CO2 saved, kilograms of food offered, and number of meals administered. 

The project bringing wellness into the schools

Stammi Bene! (Be Well!) is a free educational program targeting students and teachers in Italian elementary school with the aim of bringing the topic of physical, mental, nutritional and social well-being into classrooms. Rovagnati's proposal takes the form of a plan to support school education, in line with one of the Italian Ministry of Education’s main goals: to implement initiatives aimed at promoting the health and psychological and physical well-being of students and teachers.

The project, launched with the Senllo line, proposes an approach based on lived experience, which is more meaningful than a thousand rules put together. To support the initiative, 4 videos by 4 specialists invite classes to educational moments called "wellness intervals", each with an interactive focus: Federica Cuni, kinesiologist. Alice Degl'Innocenti, holistic coach. Elena Aprile, dietitian. And Deborah Autieri, speech therapist. Stammi Bene! is an experience-based educational path but also an educational contest with a prize pool of 5 thousand euros, divided into 10 vouchers of 500 euros for the purchase of educational/sports materials. Learn more about the project.

Our solidarity contests

In support of our effective actions, the aim of the Rovagnati solidarity-based prize competitions is to raise awareness also among our customers and consumers of the importance of supporting the less fortunate . Each year since 2018, we have launched a prize competition along with Banco Alimentare, with the aim of guaranteeing constant support for the community: Gusta, Dona e Vinci, In casa con Affetto, Giusto per Tutti, Affetto italiano, La bontà conta. Over the years, these schemes have allowed us to donate thousands of kilos of full meals to the Banco Alimentare foundation.

Paolo Rovagnati Foundation for Communities

We stand by those most in need. For this reason we have supported Croce Rossa Italiana, Caritas Ambrosiana and Médecins Sans Frontières in promoting welfare and humanitarian initiatives. We have given our contribution to Cooperativa La Meridiana with the "E adesso cosa faccio?" project to accompany individuals and families after the diagnosis of a complex neurological disease.

To demonstrate our commitment to scientific research, we supported Soroptimist International Club Monza with the "Non Solo Verde" initiative and LILT for the dissemination of the culture of prevention.

For us, supporting the community also means being there in times of collective difficulty. We made our contribution during the COVID-19 Emergency by committing ourselves with the donation of medical vehicles for the benefit of the Biassono Croce Bianca and the non-profit organisation Progetti del Cuore to improve the quality of life of those living in our area.

Our support for local initiatives

Since 2017, we have been supporting our host communities by taking part in events and initiatives that focus on our local area. From participating in the Milan Marathon organized by Fondazione Dynamo to raise funds for charities, to the Foodicola project with Pane Quotidiano to ensure food for those who need it most with 10,000 michetta rolls sold.

In this same vein, we took part in BiassonoGP 2022 in the days when Brianza hosted the Formula 1 Italian Grand Prix, and supported the 31st edition of the classic football charity match "La Partita del Cuore" to raise funds for the charitable projects of Cooperativa Sociale La Meridiana against Alzheimer's and the Comitato Maria Letizia Verga for the study and treatment of childhood leukemia.