We stand alongside Food Donation [Banco Alimentare] in the fight against waste and poverty, collaborating through food donations, which are redistributed to people in need.
Cooked ham, thanks to its high protein content, provides the essential macronutrients for a correct diet. The long storage times, as well as the safety and strength of the packaging, make the product suitable for redistribution.
Rovagnati is committed to minimize waste by giving Banco Alimentare its products that are suitable for human consumption, but not marketable.
Moreover, with the Gusta, Dona e Vinci initiative [Taste, Donate and Win] Rovagnati sets out to donate meals to people in difficulty by calling on the attention of our consumers.
The purchase of a staple food, already present in the shopping cart of many families, thus becomes the opportunity to express solidarity to people who lack the economic resources to secure themselves a meal.
With a purchase of € 5.00 worth of charcuterie, Rovagnati donates 100 grams of product. Our total donation amounted to 1000 kg of charcuterie in 2018 and in 2019. The operation involved all the stakeholders, in all stores of the large-scale retail trade for over two months. Rovagnati also offered grocery vouchers to incentivize consumers to buy.
With the aim of ensuring ongoing support for Banco Alimentare, our wish is to repeat the initiative every year.